Post by account_disabled on Feb 24, 2024 2:17:20 GMT -5
To do this, common goals must be set and these must be reviewed month by month to see the evolution, scope and necessary adjustments to continue in harmony. This strategy also helps optimize the company's resources, since it minimizes conflicts of interest between the two teams and multiplies efforts to win business. Benefits of incorporating SMarketing Incorporating this strategy can be vital for business. We all know the problems that usually exist between both departments, which end up affecting the company's performance:
sales complains to marketing that the leads it generates are not valuable; while marketing insists that sales does not work on those sent leads, or that, due to their poor functioning, they do not close deals. The truth is that Changsha Mobile Number List if this gap is closed with collaborative work, better results will be obtained: The company will be able to know its target audience better since both teams can work together to develop an ideal customer profile or buyer persona . The content is better suited. By being clear about the previous step, you can further refine the message and analyze which content works best. Both teams can work on the development and evaluation of content according to the audiences:
marketing will produce articles, videos, webinars and share with sales the strategy behind these contents to verify that they are aligned with business objectives. Information from both departments is shared that can be used by the other team to develop their actions, strategies and steps to follow. The actions to be executed are better validated. The marketing department can share its future actions with the sales team and sales can ensure that the buyer persona responds correctly to that action. The capabilities of both departments are enhanced. Each one has their tools and skills, by working together they will be able to contribute their knowledge to the same cause to guarantee increased sales and customer retention, offering them more focused and efficient services. marketing-strategy-sales-marketing.
sales complains to marketing that the leads it generates are not valuable; while marketing insists that sales does not work on those sent leads, or that, due to their poor functioning, they do not close deals. The truth is that Changsha Mobile Number List if this gap is closed with collaborative work, better results will be obtained: The company will be able to know its target audience better since both teams can work together to develop an ideal customer profile or buyer persona . The content is better suited. By being clear about the previous step, you can further refine the message and analyze which content works best. Both teams can work on the development and evaluation of content according to the audiences:
marketing will produce articles, videos, webinars and share with sales the strategy behind these contents to verify that they are aligned with business objectives. Information from both departments is shared that can be used by the other team to develop their actions, strategies and steps to follow. The actions to be executed are better validated. The marketing department can share its future actions with the sales team and sales can ensure that the buyer persona responds correctly to that action. The capabilities of both departments are enhanced. Each one has their tools and skills, by working together they will be able to contribute their knowledge to the same cause to guarantee increased sales and customer retention, offering them more focused and efficient services. marketing-strategy-sales-marketing.